The Mobile-Social-Email Trifecta is Impossile to Ignore
… and you probably wouldn’t want to ignore it if you could! Having access to your social networking and email on the go, at home and all at once is becoming increasingly popular. More and more big hitters are paying attention – and joining the race to be the “go-to” for all three essentials.
MediaPost.com’s article “Microsoft Joining the Three Way Mobile-Social-Email Race Three Ways” makes some great observations about Microsoft’s newest endeavors to link social networking with email and mobile. MediaPost reminds us that this isn’t Microsoft’s first attempt to do so – and that their previous efforts had unimpressive results.
The moral of the story, though? Even with constant updating through Facebook & Twitter – Email is still as strong and essential as ever – and this is great news for email marketing.
Whether the new Outlook succeeds or not, some analysts see the broader trend quite clearly: Email is here to stay. “Not only do moves like this reinforce how important social media has become to business, but they also reinforce the staying power of email,” explains WebProNews. “There has been a great deal of discussion in the past about how social media could kill email, but to the contrary, we’re seeing more and more moves by social networks to become more integrated with the email channel … For email marketers, this is great news.”
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… and you probably wouldn’t want to ignore it if you could! Having access to your social networking and email on the go, at home and all at once is becoming increasingly popular. More and more big hitters are paying attention – and joining the race to be the “go-to” for all three essentials.
MediaPost.com’s article “Microsoft Joining the Three Way Mobile-Social-Email Race Three Ways” makes some great observations about Microsoft’s newest endeavors to link social networking with email and mobile. MediaPost reminds us that this isn’t Microsoft’s first attempt to do so – and that their previous efforts had unimpressive results.
The moral of the story, though? Even with constant updating through Facebook & Twitter – Email is still as strong and essential as ever – and this is great news for email marketing.
Whether the new Outlook succeeds or not, some analysts see the broader trend quite clearly: Email is here to stay. “Not only do moves like this reinforce how important social media has become to business, but they also reinforce the staying power of email,” explains WebProNews. “There has been a great deal of discussion in the past about how social media could kill email, but to the contrary, we’re seeing more and more moves by social networks to become more integrated with the email channel … For email marketers, this is great news.”
