Target Market with the CE 3.0 Geo Location Filter
Looking to geographically target your marketing emails?
In your CoolerEmail 3.0 account, go to Communicate > Email and see the geo-location filter ready to use on the right side of the Build/Send page.
Contact us with your feedback on this new feature and/or any questions you might have!
support@cooleremail.com
866.4.COOLER (866.426.6537
The geo-location filter has 2 options – either a strictly zip-code based option, or (the default) one that looks for city names that match within a radius from a certain zip code. The former requires all contacts that might be selectable/de-selectable for delivery to have something in the Zip Code field. The latter is more forgiving, just looking for a match to the city name.
Example: option 1 – looking for zip codes within 5 miles of my zip code in Cardiff would be 92075, 92007, 92008, 92024 - if any contacts had any of those in their Zip code, it would match.
option 2 – it would look for all the contacts in option 1 PLUS it would look for any contacts that had “Solana Beach”, “Cardiff”, “Encinitas”, or “Carlsbad” in their City field. Now someone might be in a zip code in Carlsbad that’s further than 5 miles away, but if their city says “Carlsbad”, it’ll return a match no matter what.
Cool, huh?
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-
Sean Carty
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Looking to geographically target your marketing emails?
In your CoolerEmail 3.0 account, go to Communicate > Email and see the geo-location filter ready to use on the right side of the Build/Send page.
Contact us with your feedback on this new feature and/or any questions you might have!
support@cooleremail.com
866.4.COOLER (866.426.6537
The geo-location filter has 2 options – either a strictly zip-code based option, or (the default) one that looks for city names that match within a radius from a certain zip code. The former requires all contacts that might be selectable/de-selectable for delivery to have something in the Zip Code field. The latter is more forgiving, just looking for a match to the city name.
Example: option 1 – looking for zip codes within 5 miles of my zip code in Cardiff would be 92075, 92007, 92008, 92024 - if any contacts had any of those in their Zip code, it would match.
option 2 – it would look for all the contacts in option 1 PLUS it would look for any contacts that had “Solana Beach”, “Cardiff”, “Encinitas”, or “Carlsbad” in their City field. Now someone might be in a zip code in Carlsbad that’s further than 5 miles away, but if their city says “Carlsbad”, it’ll return a match no matter what.
Cool, huh?
-
Sean Carty
