From MediaPost: “Rendering is Only Getting More Difficult”
Attempting to predict (and work around) the way that HTML messages are received by different mail clients has always been somewhat of a challenge and it looks like that won’t be changing any time soon. In fact, according to the good folks over at MediaPost – it may be getting even harder.
Some Quick Tips from Cooler:
> Always send yourself test messages before broadcasting to your entire Mailing List.
> Send the Test Send to several different email clients (Gmail, Hotmail, Outlook, etc.) and check out the rendering.
> Check out the Test Sends in different browsers as well. If possible, take a look at the most common browsers for both PC and MAC.
MediaPost article (Rendering is Only Getting More Difficult):
Retailers who only check their rendering using Internet Explorer got a wake-up call yesterday when we released new research showing that the majority of major online retailers suffered rendering issues when their emails were viewed in Hotmail using Firefox. While the rendering issues were sometimes subtle, many other times the rendering severely deformed affected emails.What’s clear is that too many marketers aren’t paying enough attention to how their emails are rendering across all the email client and browser combinations. Rendering’s tough to stay on top of, because issues can arise from a variety of sources:
Updated email clients and new functionality. “Improvements” in email clients can release suddenly and can impact a significant slice of your subscriber base. For instance, Gmail made the decision in January to default to HTTPS for all emails. In announcing the change, Google talks about sacrificing some speed for greater security. But what the company didn’t acknowledge is that people viewing Gmail with Internet Explorer get constant — and poorly worded — security warnings about nonsecure content. If you’re hosting your images on nonsecure servers, then you’ve likely seen a dip in opens among your Gmail subscribers due to blocked images because of this switch to HTTPS.
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Attempting to predict (and work around) the way that HTML messages are received by different mail clients has always been somewhat of a challenge and it looks like that won’t be changing any time soon. In fact, according to the good folks over at MediaPost – it may be getting even harder.
Some Quick Tips from Cooler:
> Always send yourself test messages before broadcasting to your entire Mailing List.
> Send the Test Send to several different email clients (Gmail, Hotmail, Outlook, etc.) and check out the rendering.
> Check out the Test Sends in different browsers as well. If possible, take a look at the most common browsers for both PC and MAC.
MediaPost article (Rendering is Only Getting More Difficult):
Retailers who only check their rendering using Internet Explorer got a wake-up call yesterday when we released new research showing that the majority of major online retailers suffered rendering issues when their emails were viewed in Hotmail using Firefox. While the rendering issues were sometimes subtle, many other times the rendering severely deformed affected emails.What’s clear is that too many marketers aren’t paying enough attention to how their emails are rendering across all the email client and browser combinations. Rendering’s tough to stay on top of, because issues can arise from a variety of sources:
Updated email clients and new functionality. “Improvements” in email clients can release suddenly and can impact a significant slice of your subscriber base. For instance, Gmail made the decision in January to default to HTTPS for all emails. In announcing the change, Google talks about sacrificing some speed for greater security. But what the company didn’t acknowledge is that people viewing Gmail with Internet Explorer get constant — and poorly worded — security warnings about nonsecure content. If you’re hosting your images on nonsecure servers, then you’ve likely seen a dip in opens among your Gmail subscribers due to blocked images because of this switch to HTTPS.
