You may already know how fast the digital convergence is  happening.  Here is a outstanding video clip which puts it all in perspective: http://www.youtube.com/watch?v=C2jDOkzrVew&feature=player_embedded.  The CoolerEmail social media integration...

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In part one of this two-part miniseries, we looked at newsletter marketing and how segmenting your contacts list for your newsletter can boost that marketing.  We also considered how the lists could be split to further narrow your marketing focus. Now let’s look at how you can target those individual lists effectively.  There are two major...

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