CoolerEmail is a proud sponsor of the Susan G Komen Race for the Cure in Temecula, CA on Sunday, October 18!  To all the participants, good...

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A newsletter is just a newsletter without subscribers to read it.  Building subscribers is, often, the only goal most publishers have for their newsletter.  While this is fine in the beginning, it’s definitely not the ultimate goal for your publication. The ultimate goal of your publication should be to keep your current subscribers interested and active. ...

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