The Economist is holding a competition to find the most exciting, game changing media innovations that will change the way marketers think about reaching consumers.  Twelve finalists will be invited to present their innovation during the Media Convergence forum, taking place in New York City, October 20th-21st, 2009. If you are using www.cooleremail.com in conjunction with...

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Starting a newsletter is one thing, but getting new subscribers is a whole different ballgame.  Anyone can write a basic newsletter.  A few can write really good ones.  Most, however, are not able to grow a subscriber base beyond their immediate friends and family. The bread-and-butter of a newsletter is its readers.  The absolute must-have for...

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