You can now look back at your grammar school days and think, “Wow – the nerds really do end up inheriting the world…” Right?  Right.  Why? Because the nerds paid attention in class. Were you one of those A-earners getting stuffed in lockers?  If so, you probably already know about the weekly Cooler E-Classes.  If not, I’ll fill...

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Congrats to the CoolerEmail hockey team on another fine championship!!!  Its a jungle out there … but, in the end, the cooler team wins again!  Monkey’s can’t skate… never...

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Congratulations to Erik Jambor, executive director, and the entire indie memphis film festival – twelve years and going strong!  In memphis, music is not in the background.  It’s at the foreground.  Its one of the 25 coolest film festivals [see movie maker magazine] …  ‘reflecting the reality of the way we live.’  CoolerEmail...

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With the overwhelmingly positive response to the updated www.CoolerEmail.com user interface, more and more designers and agencies have asked us to re-open our affiliate program – and we are in the process now of accommodating the request! Consistent with the original program, commissions (20%) will be paid on a recurring basis.  More details should be available...

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In part one of this two-part miniseries, we looked at newsletter marketing and how segmenting your contacts list for your newsletter can boost that marketing.  We also considered how the lists could be split to further narrow your marketing focus. Now let’s look at how you can target those individual lists effectively.  There are two major...

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