October 26, 2009, Category: Cooler Marketing, Cooler Updates
Congratulations to Erik Jambor, executive director, and the entire indie memphis film festival – twelve years and going strong! In memphis, music is not in the background. It’s at the foreground. Its one of the 25 coolest film festivals [see movie maker magazine] … ‘reflecting the reality of the way we live.’ CoolerEmail...
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July 14, 2009, Category: Cooler Marketing
The maxim of the newsletter publisher’s industry is: “Content is King”
Content, however, doesn’t begin and end with just articles and commentary. Content is also the graphics, layout, and interactive elements of your newsletter. Even if your newsletter is in plain text, it’s got interactive elements.
Those elements which get your subscriber to do something more than...
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