September 16, 2009, Category: Cooler Marketing
Since the very beginning, business has been about relationships. It has always been like that and always will be.
The most successful companies continually nurture, develop and strengthen relationships with their customers and patrons.
Whether it is a thank you note from the bank for setting up a new account (kudos to www.panhandlebank.com for setting the bar...
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August 26, 2009, Category: Cooler Marketing
The Economist is holding a competition to find the most exciting, game changing media innovations that will change the way marketers think about reaching consumers. Twelve finalists will be invited to present their innovation during the Media Convergence forum, taking place in New York City, October 20th-21st, 2009.
If you are using www.cooleremail.com in conjunction with...
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July 29, 2009, Category: Cooler Tips
Starting a newsletter is one thing, but getting new subscribers is a whole different ballgame. Anyone can write a basic newsletter. A few can write really good ones. Most, however, are not able to grow a subscriber base beyond their immediate friends and family.
The bread-and-butter of a newsletter is its readers. The absolute must-have for...
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