You can now look back at your grammar school days and think, “Wow – the nerds really do end up inheriting the world…” Right?  Right.  Why? Because the nerds paid attention in class. Were you one of those A-earners getting stuffed in lockers?  If so, you probably already know about the weekly Cooler E-Classes.  If not, I’ll fill...

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The Economist is holding a competition to find the most exciting, game changing media innovations that will change the way marketers think about reaching consumers.  Twelve finalists will be invited to present their innovation during the Media Convergence forum, taking place in New York City, October 20th-21st, 2009. If you are using www.cooleremail.com in conjunction with...

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For over a decade, CoolerEmail has offered the broadest email marketing feature set at the most affordable price.   Since our inception, we have considered thousands of feature variations, and implemented most of them. The launch of CoolerEmail 2.0 is an exciting time as we have once again raised the bar in email marketing!  We have integrated...

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Image via CrunchBase There are more tools on Google than you could possibly ever need for getting ideas, getting information, and producing your newsletter.  In fact, those first two items (ideas and information) are what Google does best and Google has several tools you can use to make it easy and quick. Anyone who writes a newsletter,...

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There are two types of added value for a newsletter: value that adds to your subscribers’ engagement and interest and value that adds to your bottom line. Both of these are important additions to any publication and should be part of your newsletter’s focus from the get-go.  Adding value to your readers’ experience boosts their confidence...

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There are three things that separate a professional newsletter that does well from a hobby newsletter that’s mediocre: consistency, professionalism, and marketing. Consistency is just what is says: being consistent with your publication, how it looks, and the quality of its information.  If you publish weekly on Wednesdays, then make sure you always...

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