Reading Posts Tagged ‘adding value to your newsletter’

Continuing Education With Cooler E-Classes

December 1, 2009, Category: Cooler Marketing, Cooler Tips, Cooler Updates

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You can now look back at your grammar school days and think, “Wow – the nerds really do end up inheriting the world…” Right?  Right.  Why? Because the nerds paid attention in class. Were you one of those A-earners getting stuffed in lockers?  If so, you probably already know about the weekly Cooler E-Classes.  If not, I’ll fill...

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indie memphis film festival!

October 26, 2009, Category: Cooler Marketing, Cooler Updates

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Congratulations to Erik Jambor, executive director, and the entire indie memphis film festival – twelve years and going strong!  In memphis, music is not in the background.  It’s at the foreground.  Its one of the 25 coolest film festivals [see movie maker magazine] …  ‘reflecting the reality of the way we live.’  CoolerEmail...

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Race for the Cure

October 6, 2009, Category: Cooler Updates

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CoolerEmail is a proud sponsor of the Susan G Komen Race for the Cure in Temecula, CA on Sunday, October 18!  To all the participants, good...

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Deliverability – the art of science

September 17, 2009, Category: Cooler Marketing, Cooler Updates

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Over the years, CoolerEmail has refined the science of deliverability into an art.  Working with the most skilled experts and continually improving the already unmatched reputation of our outgoing IP addresses, CoolerEmail offers the highest deliverability rates in the email marketing industry.   A thank you to the fine people and our friends at...

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Simplicity on the other side of complexity

August 26, 2009, Category: Cooler Updates

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For over a decade, CoolerEmail has offered the broadest email marketing feature set at the most affordable price.   Since our inception, we have considered thousands of feature variations, and implemented most of them. The launch of CoolerEmail 2.0 is an exciting time as we have once again raised the bar in email marketing!  We have integrated...

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Low Newsletter Click Thrus? Stop Guessing, Ask for Feedback!

July 27, 2009, Category: Cooler Tips

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If you’re producing a great newsletter with a lot of good information and have been building a large reader base, but not getting activity out of your readers, it can be extremely frustrating.  One of the most disheartening things for a publisher to go through is a lack of reader response or activity. It doesn’t take...

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Where to Find Added Value for Your Newsletter

July 6, 2009, Category: Cooler Tips

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There are two types of added value for a newsletter: value that adds to your subscribers’ engagement and interest and value that adds to your bottom line. Both of these are important additions to any publication and should be part of your newsletter’s focus from the get-go.  Adding value to your readers’ experience boosts their confidence...

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