Since the very beginning, business has been about relationships.  It has always been like that and always will be. The most successful companies continually nurture, develop and strengthen relationships with their customers and patrons. Whether it is a thank you note from the bank for setting up a new account (kudos to www.panhandlebank.com for setting the bar...

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There are two types of added value for a newsletter: value that adds to your subscribers’ engagement and interest and value that adds to your bottom line. Both of these are important additions to any publication and should be part of your newsletter’s focus from the get-go.  Adding value to your readers’ experience boosts their confidence...

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