Building Your Email List With Strategically Placed Opt-In Forms
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Starting a newsletter is one thing, but getting new subscribers is a whole different ballgame. Anyone can write a basic newsletter. A few can write really good ones. Most, however, are not able to grow a subscriber base beyond their immediate friends and family.
The bread-and-butter of a newsletter is its readers. The absolute must-have for...
Low Newsletter Click Thrus? Stop Guessing, Ask for Feedback!
If you’re producing a great newsletter with a lot of good information and have been building a large reader base, but not getting activity out of your readers, it can be extremely frustrating. One of the most disheartening things for a publisher to go through is a lack of reader response or activity.
It doesn’t take...
Need Relevant Newsletter Content? Google It!
Image via CrunchBase
There are more tools on Google than you could possibly ever need for getting ideas, getting information, and producing your newsletter. In fact, those first two items (ideas and information) are what Google does best and Google has several tools you can use to make it easy and quick.
Anyone who writes a newsletter,...
Engagement it’s Not Just for Couples Anymore
The maxim of the newsletter publisher’s industry is: “Content is King”
Content, however, doesn’t begin and end with just articles and commentary. Content is also the graphics, layout, and interactive elements of your newsletter. Even if your newsletter is in plain text, it’s got interactive elements.
Those elements which get your subscriber to do something more than...
Where to Find Added Value for Your Newsletter
There are two types of added value for a newsletter: value that adds to your subscribers’ engagement and interest and value that adds to your bottom line.
Both of these are important additions to any publication and should be part of your newsletter’s focus from the get-go. Adding value to your readers’ experience boosts their confidence...
Get More E-Newsletter Subscribers While Showing Appreciation For Your Current Ones
A newsletter is just a newsletter without subscribers to read it. Building subscribers is, often, the only goal most publishers have for their newsletter. While this is fine in the beginning, it’s definitely not the ultimate goal for your publication.
The ultimate goal of your publication should be to keep your current subscribers interested and active. ...
Segmenting Your Contacts Into Groups To Boost Marketability (Part 2)
In part one of this two-part miniseries, we looked at newsletter marketing and how segmenting your contacts list for your newsletter can boost that marketing. We also considered how the lists could be split to further narrow your marketing focus.
Now let’s look at how you can target those individual lists effectively. There are two major...
Segmenting Your Contacts Into Groups To Boost Marketability (Part 1)
There are three things that separate a professional newsletter that does well from a hobby newsletter that’s mediocre: consistency, professionalism, and marketing.
Consistency is just what is says: being consistent with your publication, how it looks, and the quality of its information. If you publish weekly on Wednesdays, then make sure you always...
Marketing and the Psychology of Color
How can color help you effectively market your product or service? The psychology of color is not a new concept, take a look in your refrigerator and you will see products by companies that have spent millions of dollars and man hours trying to establish the right color combination to get you to buy. So...
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