In your CoolerEmail 3.0 account, go to Communicate > Email and see the geo-location filter ready to use on the right side of the Build/Send page.

Contact us with your feedback on this new feature and/or any questions you might have!

support@cooleremail.com
866.4.COOLER (866.426.6537

The geo-location filter has 2 options – either a strictly zip-code based option, or (the default) one that looks for city names that match within a radius from a certain zip code.  The former requires all contacts that might be selectable/de-selectable for delivery to have something in the Zip Code field.  The latter is more forgiving, just looking for a match to the city name.

Example:  option 1 – looking for zip codes within 5 miles of my zip code in Cardiff would be 92075, 92007, 92008, 92024 - if any contacts had any of those in their Zip code, it would match.

option 2 – it would look for all the contacts in option 1 PLUS it would look for any contacts that had “Solana Beach”, “Cardiff”, “Encinitas”, or “Carlsbad” in their City field.  Now someone might be in a zip code in Carlsbad that’s further than 5 miles away, but if their city says “Carlsbad”, it’ll return a match no matter what.

Cool, huh?

This looks like an incredibly informative event with lots of great speakers, topics and networking opportunities!  Thanks to The Marketing Expo for inviting us – we can’t wait!
Check it out here: http://www.themarketingexpo.com

Join us for a speed networking mixer event in San Diego, CA on September 28th!

September 28, 2010 5:30 – 7:30pm $15
El Toritos Mexican Restaurant
San Diego, CA
858.472.2258

more info and details here

Early Evening at Mingei October 8th!

Jean Isaacs San Diego Dance Theatre performs to music from ‘The Silk Road’ and Zandra Rhodes exhibits her stunning garments.

Friday, October 8, 2010
6-9PM
Mingei International Museum – Balboa Park
www.mingei.org/earlyevening
619.239.0003

Indie Memphis! October 21 -24

Once again, CoolerEmail is a proud sponsor of the Indie Memphis Film Festival!  In the past CoolerEmail has sponsored the Sidewalk Film Festival which we continue to support and the Bend Film Festival in Bend, OR… all of which are run by Executive Director Erik Jambor who has been a loyal CoolerEmail customer wherever he goes!

For more info check out: http://www.indiememphis.com

August 8, 2010 – Dover, Idaho.

CoolerEmail, the world’s leading online marketing and brand management platform, is proud to sponsor the 2010 World Championship Wakeboard competition!!!  With over 50 of the planet’s most renowned wakeboarders (including Teague “one hundred and ten feet … ten too many” Mullen), live music and lots of cool refreshments, this year’s world championship of wakeboarding is one you won’t want to miss.  See you there!!!

Celebrating 10 Years of Excellence

& The Launch of CoolerEmail 3.0

Thursday, June 17th & Friday, June 18th
Island Palms Hotel (Best Western) – San Diego, CA

Learn about how to be better at Email Marketing, Social Media, SMS Marketing and Brand Management in a casual, fun and friendly atmosphere.

TO REGISTER: Click here

Island Palms Room Rates from $129 to $155. Call (619) 222-0561 for reservations.

Seminars • Demonstrations • Meet & Greet • Fun & Festivities

CoolerEmail Rocket Rider Contest

Name our Rocket-Cycle Rider!  Our super-cool logo dude has been sitting nameless long enough, what do you think we should call him?  Write your suggestion on our Facebook Wall and you could win a free month of CoolerEmail!  Not a CoolerEmail user, yet?  This is a perfect opportunity to get to know CoolerEmail for free!  Vote for your favorites by giving them a thumbs up (like) on our page!

See below for official rules and details.

Some Quick Tips from Cooler:

> Always send yourself test messages before broadcasting to your entire Mailing List.
> Send the Test Send to several different email clients (Gmail, Hotmail, Outlook, etc.) and check out the rendering.
> Check out the Test Sends in different browsers as well.  If possible, take a look at the most common browsers for both PC and MAC.

MediaPost article (Rendering is Only Getting More Difficult):

Retailers who only check their rendering using Internet Explorer got a wake-up call yesterday when we released new research showing that the majority of major online retailers suffered rendering issues when their emails were viewed in Hotmail using Firefox. While the rendering issues were sometimes subtle, many other times the rendering severely deformed affected emails.What’s clear is that too many marketers aren’t paying enough attention to how their emails are rendering across all the email client and browser combinations. Rendering’s tough to stay on top of, because issues can arise from a variety of sources:

Updated email clients and new functionality. “Improvements” in email clients can release suddenly and can impact a significant slice of your subscriber base. For instance, Gmail made the decision in January to default to HTTPS for all emails. In announcing the change, Google talks about sacrificing some speed for greater security. But what the company didn’t acknowledge is that people viewing Gmail with Internet Explorer get constant — and poorly worded — security warnings about nonsecure content. If you’re hosting your images on nonsecure servers, then you’ve likely seen a dip in opens among your Gmail subscribers due to blocked images because of this switch to HTTPS.

More…

MediaPost.com’s article “Microsoft Joining the Three Way Mobile-Social-Email Race Three Ways” makes some great observations about Microsoft’s newest endeavors to link social networking with email and mobile.  MediaPost reminds us that this isn’t Microsoft’s first attempt to do so – and that their previous efforts had unimpressive results.

The moral of the story, though?  Even with constant updating through Facebook & Twitter – Email is still as strong and essential as ever – and this is great news for email marketing.

Whether the new Outlook succeeds or not, some analysts see the broader trend quite clearly: Email is here to stay. “Not only do moves like this reinforce how important social media has become to business, but they also reinforce the staying power of email,” explains WebProNews. “There has been a great deal of discussion in the past about how social media could kill email, but to the contrary, we’re seeing more and more moves by social networks to become more integrated with the email channel … For email marketers, this is great news.”

Read more at MediaPost.com

February 9, 2010

Social Media Is Nothing New

Nor is it anything to fear. The key is understanding how popular online tools make the difference

Social media has always been with us.

Who hasn’t recommended a product to a neighbor, received a tip from a colleague, or asked for a referral from a friend? From grocery store aisles to cocktail party asides, the “social media” we’ve commonly called word-of-mouth or relationship marketing have always been the most trusted form of outreach.

In the last few years, however, a dramatic transformation has taken place in this oldest and most effective form of media. It’s been a cause for celebration for many, confusion for others, and consternation for a few. What it should not be to anyone, however, is surprising. It’s the same transformation that has happened to industry after industry, from computers to cars, televisions to telecommunications.

Read More….

Founded almost 10 years ago, as the new millennium dawned, CoolerEmail is entering its second decade in 2010.

Reaching that milestone is an opportune time to look back at CoolerEmail from its beginnings to now. Examining the email marketing industry as a whole, we see how it and CoolerEmail have grown and developed together in dramatic fashion over the decade. So put your nostalgia hat on and get that faraway look in your eyes as we return to 2000 and compare then and now.

Early in the development of Internet marketing, permission-based email was identified as an economical and powerful tool for direct communication. Founders Leif Youngberg and Lars Helgeson wanted to make it easy for anyone to capitalize on this new opportunity in direct marketing by offering a reliable tool to send professional-looking, permission-based communications and track responses. CoolerEmail was one of the first companies to integrate robust customer relationship management software with HTML e-mail campaign tools.

From its inception, CoolerEmail promoted best practices by emphasizing the importance of sending solicited communication only. The term spam is traced back to 1993 and actually predates the legitimate use of email marketing. By the time CoolerEmail was founded, spam was already an annoyance, but Congress was still three years away from passing the CAN-SPAM Act (new regulations later went into effect in July 2008). Thus CoolerEmail’s founders made it their mission to work diligently with ISPs to develop the industry’s highest deliverability rates while helping their clients send legitimate, opt-in email.

From those humble beginnings with just a handful of clients utilizing CoolerEmail’s robust functionality, CoolerEmail now sends millions of permission-based, trackable emails on behalf of thousands of clients each and every day. Working directly with all the major ISPs, CoolerEmail is proud to offer its clients the highest deliverability rates in the industry.

In 2000, Gallup found that only 54 percent of Americans used the Internet, and 89 percent of them used it for e-mail. Today, most Americans use the Internet, with a vast majority of them using it to send and receive email regularly.

CoolerEmail has always led the industry with innovative features and unmatched reliability. CoolerEmail’s founders believed then, as they do now, that customer service is paramount. Our Cooler Support Team is “fanatical” about support, providing live help during business hours by phone (866.4.COOLER), email or through social networking sites.

Speaking of social networking, the sites Facebook, Twitter and LinkedIn didn’t even exist in 2000, but now they do, and CoolerEmail was, of course, an early adopter of all three. Social networking continues to grow in importance, as an adjunct tool for Internet and email marketers. In 2010, you’ll see more robust CoolerEmail functionality and integration for social media sites.

The team at CoolerEmail is looking forward to our second decade as the email marketing service that stands out from the rest in technology, usability and customer service. As we like to say, It’s Just Cooler!