If you’re producing a great newsletter with a lot of good information and have been building a large reader base, but not getting activity out of your readers, it can be extremely frustrating.  One of the most disheartening things for a publisher to go through is a lack of reader response or activity.

It doesn’t take long, after consistently publishing a newsletter, to become disheartened with it when you get no response from your readers.  When no clicks, no comments, and few apparently active readers are happening, you’ll feel you want to give up.

After all, if they aren’t clicking and they aren’t sending you responses, are they really reading?  Are they interested at all?

This is a question that all newsletter publishers have to face.  It’s also what prompts most seasoned publishers to agree that building a newsletter and gaining subscribers for it is the easy part.  It’s getting subscribers active that’s difficult.

The best way to counter these feelings of despair with your newsletter and to find out for sure what your readers are thinking is to just ask.

Don’t keep guessing, wondering, and getting more frustrated.  Instead, insert a survey into your next newsletter.  Ask something simple that requires little effort to respond to.  Give a list of prospective subjects for your upcoming issues or ask for the readers’ thoughts on a subject and see what they’ll say.  Or just ask directly what they think of your newsletter so far.

These impromptu surveys could become a regular part of your newsletter’s content, giving you valuable feedback about what your readers want to see and are interested in reading.

Most of the time, you’ll receive a decent response, especially if the survey is located prominently in the newsletter itself.

These simple and easy additions to your newsletter can boost your reader’s activity and even subscribership by leaps and bounds.