3 Ways to Tie Social Media into Your Email Marketing
How are you tying your social networks into your email marketing?
Creating a cohesive, supportive, and interlocking circle for your groups and networks is imperative if you want your marketing efforts to become a self generating and ever growing branding entity. In marketing time, money, and creativity are the biggest hurdles for businesses and organizations to tackle. In some cases these components can seem so daunting that not doing is preferable to trying and failing. Most companies understand the benefits of email marketing, consistent contact, product and service exposure, customer conversion, inexpensive marketing portal, etc. what businesses do not always understand is how to execute their email campaigns to see some of those sought after benefits.
In this post we are going to focus on Time and Creativity, because your social networks will help you in both of these areas. (they help on the budget side as well, most are free, but for now we will leave this out) Your social media communities are bursting with information and resources, by tying them into your email marketing you will bring in popular topics without even trying.
It is safe to say that if your online networks (which are predominantly made up of a good majority of those individuals that are in your database) are interested in and talking about particular stories, your email subscribers may also want to continue or get more information on those topics. By bringing online news into your email campaigns you tap into a never ending source of relevant content. On top of that you bring exposure for your online brand assets which will help them grow and you give your readers something interesting to share with their non-online networks (it’s crazy but yes some of us still have friends, family, and associates that are not on Facebook yet).
Do you have buttons, icons, links?
Whether you are linking stories from your social media sites or not, you should always display your associations – they exist to help you grow. You will not grow if no one knows you are on them. Every day these online communities get larger and larger, Facebook has over 250 million members, LinkedIn over 36 million users, Twitter over 10 million visits a month and they continue to grow because their users talk about them.
When you let your email subscribers know you are on these networks, they will more than likely connect with you there and that will expand your reach further into their sphere….it is a wonderful interconnected web isn’t it! When they say hi, respond to something you’ve posted, and talk about your newsletter or company your brand is thrust in front of more people. It’s a numbers game the more people that see you the more opportunities you have getting clients. All of this without much effort on your part, you told your readers you were there, you connected with them, and you provide them valuable information on a consistent basis all of this helps your community and brand grow.
Do you recap news, information, and resources shared on your networks?
Recapping information and resources from your social networks is one of the best ways to connect your online and offline communities, it gives your subscribers a way to interact and engage on a more consistent and timely basis. We love real time information, aka breaking news, if your email campaigns are going out once a week, bi-weekly, or once a month the real time component is taken out of the equation. Yo do not want to over email, inboxs are already inundated, but what you can do is take the conversation to another level. By sharing the information you and your connections post on the social networks with your email subscribers you provide content that is of interest to your network, you show your subscribers other means to connect with you and get in on the real time conversations, and most importantly you save time by repurposing content.
Do you spotlight new connections made on your social networks?
Spotlighting a new or repeat client, strategic business partner, or community or business event is a great segment to incorporate into your email marketing campaigns. Spotlights creates value for those you bring exposure to and is likely to increase exposure for you as it is shared with the network of the lucky recipient. A creative spin on this is to bring the spotlight to your online networks, start talking about those individuals, organizations, and businesses you are networking with online. Then let your online contacts know that you highlighted them in your newsletter, the result will most likely be a new subscriber that leads you to even more subscribers.
So tell us…..how are you connecting your online and email worlds?? We would love to hear about it!!
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How are you tying your social networks into your email marketing?
Creating a cohesive, supportive, and interlocking circle for your groups and networks is imperative if you want your marketing efforts to become a self generating and ever growing branding entity. In marketing time, money, and creativity are the biggest hurdles for businesses and organizations to tackle. In some cases these components can seem so daunting that not doing is preferable to trying and failing. Most companies understand the benefits of email marketing, consistent contact, product and service exposure, customer conversion, inexpensive marketing portal, etc. what businesses do not always understand is how to execute their email campaigns to see some of those sought after benefits.
In this post we are going to focus on Time and Creativity, because your social networks will help you in both of these areas. (they help on the budget side as well, most are free, but for now we will leave this out) Your social media communities are bursting with information and resources, by tying them into your email marketing you will bring in popular topics without even trying.
It is safe to say that if your online networks (which are predominantly made up of a good majority of those individuals that are in your database) are interested in and talking about particular stories, your email subscribers may also want to continue or get more information on those topics. By bringing online news into your email campaigns you tap into a never ending source of relevant content. On top of that you bring exposure for your online brand assets which will help them grow and you give your readers something interesting to share with their non-online networks (it’s crazy but yes some of us still have friends, family, and associates that are not on Facebook yet).
Do you have buttons, icons, links?
Whether you are linking stories from your social media sites or not, you should always display your associations – they exist to help you grow. You will not grow if no one knows you are on them. Every day these online communities get larger and larger, Facebook has over 250 million members, LinkedIn over 36 million users, Twitter over 10 million visits a month and they continue to grow because their users talk about them.
When you let your email subscribers know you are on these networks, they will more than likely connect with you there and that will expand your reach further into their sphere….it is a wonderful interconnected web isn’t it! When they say hi, respond to something you’ve posted, and talk about your newsletter or company your brand is thrust in front of more people. It’s a numbers game the more people that see you the more opportunities you have getting clients. All of this without much effort on your part, you told your readers you were there, you connected with them, and you provide them valuable information on a consistent basis all of this helps your community and brand grow.
Do you recap news, information, and resources shared on your networks?
Recapping information and resources from your social networks is one of the best ways to connect your online and offline communities, it gives your subscribers a way to interact and engage on a more consistent and timely basis. We love real time information, aka breaking news, if your email campaigns are going out once a week, bi-weekly, or once a month the real time component is taken out of the equation. Yo do not want to over email, inboxs are already inundated, but what you can do is take the conversation to another level. By sharing the information you and your connections post on the social networks with your email subscribers you provide content that is of interest to your network, you show your subscribers other means to connect with you and get in on the real time conversations, and most importantly you save time by repurposing content.
Do you spotlight new connections made on your social networks?
Spotlighting a new or repeat client, strategic business partner, or community or business event is a great segment to incorporate into your email marketing campaigns. Spotlights creates value for those you bring exposure to and is likely to increase exposure for you as it is shared with the network of the lucky recipient. A creative spin on this is to bring the spotlight to your online networks, start talking about those individuals, organizations, and businesses you are networking with online. Then let your online contacts know that you highlighted them in your newsletter, the result will most likely be a new subscriber that leads you to even more subscribers.
So tell us…..how are you connecting your online and email worlds?? We would love to hear about it!!
