This looks like an incredibly informative event with lots of great speakers, topics and networking opportunities!  Thanks to The Marketing Expo for inviting us – we can’t wait!
Check it out here: http://www.themarketingexpo.com

August 8, 2010 – Dover, Idaho.

CoolerEmail, the world’s leading online marketing and brand management platform, is proud to sponsor the 2010 World Championship Wakeboard competition!!!  With over 50 of the planet’s most renowned wakeboarders (including Teague “one hundred and ten feet … ten too many” Mullen), live music and lots of cool refreshments, this year’s world championship of wakeboarding is one you won’t want to miss.  See you there!!!

Celebrating 10 Years of Excellence

& The Launch of CoolerEmail 3.0

Thursday, June 17th & Friday, June 18th
Island Palms Hotel (Best Western) – San Diego, CA

Learn about how to be better at Email Marketing, Social Media, SMS Marketing and Brand Management in a casual, fun and friendly atmosphere.

TO REGISTER: Click here

Island Palms Room Rates from $129 to $155. Call (619) 222-0561 for reservations.

Seminars • Demonstrations • Meet & Greet • Fun & Festivities

CoolerEmail Rocket Rider Contest

Name our Rocket-Cycle Rider!  Our super-cool logo dude has been sitting nameless long enough, what do you think we should call him?  Write your suggestion on our Facebook Wall and you could win a free month of CoolerEmail!  Not a CoolerEmail user, yet?  This is a perfect opportunity to get to know CoolerEmail for free!  Vote for your favorites by giving them a thumbs up (like) on our page!

See below for official rules and details.

Some Quick Tips from Cooler:

> Always send yourself test messages before broadcasting to your entire Mailing List.
> Send the Test Send to several different email clients (Gmail, Hotmail, Outlook, etc.) and check out the rendering.
> Check out the Test Sends in different browsers as well.  If possible, take a look at the most common browsers for both PC and MAC.

MediaPost article (Rendering is Only Getting More Difficult):

Retailers who only check their rendering using Internet Explorer got a wake-up call yesterday when we released new research showing that the majority of major online retailers suffered rendering issues when their emails were viewed in Hotmail using Firefox. While the rendering issues were sometimes subtle, many other times the rendering severely deformed affected emails.What’s clear is that too many marketers aren’t paying enough attention to how their emails are rendering across all the email client and browser combinations. Rendering’s tough to stay on top of, because issues can arise from a variety of sources:

Updated email clients and new functionality. “Improvements” in email clients can release suddenly and can impact a significant slice of your subscriber base. For instance, Gmail made the decision in January to default to HTTPS for all emails. In announcing the change, Google talks about sacrificing some speed for greater security. But what the company didn’t acknowledge is that people viewing Gmail with Internet Explorer get constant — and poorly worded — security warnings about nonsecure content. If you’re hosting your images on nonsecure servers, then you’ve likely seen a dip in opens among your Gmail subscribers due to blocked images because of this switch to HTTPS.

More…

MediaPost.com’s article “Microsoft Joining the Three Way Mobile-Social-Email Race Three Ways” makes some great observations about Microsoft’s newest endeavors to link social networking with email and mobile.  MediaPost reminds us that this isn’t Microsoft’s first attempt to do so – and that their previous efforts had unimpressive results.

The moral of the story, though?  Even with constant updating through Facebook & Twitter – Email is still as strong and essential as ever – and this is great news for email marketing.

Whether the new Outlook succeeds or not, some analysts see the broader trend quite clearly: Email is here to stay. “Not only do moves like this reinforce how important social media has become to business, but they also reinforce the staying power of email,” explains WebProNews. “There has been a great deal of discussion in the past about how social media could kill email, but to the contrary, we’re seeing more and more moves by social networks to become more integrated with the email channel … For email marketers, this is great news.”

Read more at MediaPost.com

February 9, 2010

Social Media Is Nothing New

Nor is it anything to fear. The key is understanding how popular online tools make the difference

Social media has always been with us.

Who hasn’t recommended a product to a neighbor, received a tip from a colleague, or asked for a referral from a friend? From grocery store aisles to cocktail party asides, the “social media” we’ve commonly called word-of-mouth or relationship marketing have always been the most trusted form of outreach.

In the last few years, however, a dramatic transformation has taken place in this oldest and most effective form of media. It’s been a cause for celebration for many, confusion for others, and consternation for a few. What it should not be to anyone, however, is surprising. It’s the same transformation that has happened to industry after industry, from computers to cars, televisions to telecommunications.

Read More….