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Looking Back 10 Years at Email Marketing
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As CoolerEmail enters its second decade with 2010, this is an opportune time to look back at where it all began. Examining the email marketing industry as a whole, we see how it and CoolerEmail have grown and developed together in dramatic fashion over the decade. So put your nostalgia hat on and get that faraway look in your eyes...
Get Your Point Across!
So your contact OPENS the email – success! But are they getting all the information they want and you want them to have? They may not receive the message as you intended it to be received because you are making crucial placement...
Continuing Education With Cooler E-Classes
You can now look back at your grammar school days and think, “Wow – the nerds really do end up inheriting the world…”
Right? Right. Why? Because the nerds paid attention in class.
Were you one of those A-earners getting stuffed in lockers? If so, you probably already know about the weekly Cooler E-Classes. If not, I’ll fill...
Where the internet is headed
You may already know how fast the digital convergence is happening. Here is a outstanding video clip which puts it all in perspective: http://www.youtube.com/watch?v=C2jDOkzrVew&feature=player_embedded. The CoolerEmail social media integration...
5 Tools To Help You Find Hot Topics Fast
Looking for the hot topics, most relevant and up to date information, and you don’t want to open 10 tabs on your web browser to do it? Well let’s point you in a couple of directions to help you out. In a previous post we discussed using Google tools as a source for relevant content...
Building Your Email List With Strategically Placed Opt-In Forms
Starting a newsletter is one thing, but getting new subscribers is a whole different ballgame. Anyone can write a basic newsletter. A few can write really good ones. Most, however, are not able to grow a subscriber base beyond their immediate friends and family.
The bread-and-butter of a newsletter is its readers. The absolute must-have for...
Low Newsletter Click Thrus? Stop Guessing, Ask for Feedback!
If you’re producing a great newsletter with a lot of good information and have been building a large reader base, but not getting activity out of your readers, it can be extremely frustrating. One of the most disheartening things for a publisher to go through is a lack of reader response or activity.
It doesn’t take...
Need Relevant Newsletter Content? Google It!
Image via CrunchBase
There are more tools on Google than you could possibly ever need for getting ideas, getting information, and producing your newsletter. In fact, those first two items (ideas and information) are what Google does best and Google has several tools you can use to make it easy and quick.
Anyone who writes a newsletter,...
Where to Find Added Value for Your Newsletter
There are two types of added value for a newsletter: value that adds to your subscribers’ engagement and interest and value that adds to your bottom line.
Both of these are important additions to any publication and should be part of your newsletter’s focus from the get-go. Adding value to your readers’ experience boosts their confidence...
Get More E-Newsletter Subscribers While Showing Appreciation For Your Current Ones
A newsletter is just a newsletter without subscribers to read it. Building subscribers is, often, the only goal most publishers have for their newsletter. While this is fine in the beginning, it’s definitely not the ultimate goal for your publication.
The ultimate goal of your publication should be to keep your current subscribers interested and active. ...
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