Reading: Cooler Marketing
Looking Back 10 Years at Email Marketing
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As CoolerEmail enters its second decade with 2010, this is an opportune time to look back at where it all began. Examining the email marketing industry as a whole, we see how it and CoolerEmail have grown and developed together in dramatic fashion over the decade. So put your nostalgia hat on and get that faraway look in your eyes...
Get Your Point Across!
So your contact OPENS the email – success! But are they getting all the information they want and you want them to have? They may not receive the message as you intended it to be received because you are making crucial placement...
Continuing Education With Cooler E-Classes
You can now look back at your grammar school days and think, “Wow – the nerds really do end up inheriting the world…”
Right? Right. Why? Because the nerds paid attention in class.
Were you one of those A-earners getting stuffed in lockers? If so, you probably already know about the weekly Cooler E-Classes. If not, I’ll fill...
indie memphis film festival!
Congratulations to Erik Jambor, executive director, and the entire indie memphis film festival – twelve years and going strong! In memphis, music is not in the background. It’s at the foreground. Its one of the 25 coolest film festivals [see movie maker magazine] … ‘reflecting the reality of the way we live.’ CoolerEmail...
Deliverability – the art of science
Over the years, CoolerEmail has refined the science of deliverability into an art. Working with the most skilled experts and continually improving the already unmatched reputation of our outgoing IP addresses, CoolerEmail offers the highest deliverability rates in the email marketing industry. A thank you to the fine people and our friends at...
Birthdays and other cool days
Since the very beginning, business has been about relationships. It has always been like that and always will be.
The most successful companies continually nurture, develop and strengthen relationships with their customers and patrons.
Whether it is a thank you note from the bank for setting up a new account (kudos to www.panhandlebank.com for setting the bar...
Back by Popular Demand – affiliate program!
With the overwhelmingly positive response to the updated www.CoolerEmail.com user interface, more and more designers and agencies have asked us to re-open our affiliate program – and we are in the process now of accommodating the request!
Consistent with the original program, commissions (20%) will be paid on a recurring basis. More details should be available...
The Economist – new media competition
The Economist is holding a competition to find the most exciting, game changing media innovations that will change the way marketers think about reaching consumers. Twelve finalists will be invited to present their innovation during the Media Convergence forum, taking place in New York City, October 20th-21st, 2009.
If you are using www.cooleremail.com in conjunction with...
3 Ways to Tie Social Media into Your Email Marketing
How are you tying your social networks into your email marketing?
Creating a cohesive, supportive, and interlocking circle for your groups and networks is imperative if you want your marketing efforts to become a self generating and ever growing branding entity. In marketing time, money, and creativity are the biggest hurdles for businesses and organizations to...
Engagement it’s Not Just for Couples Anymore
The maxim of the newsletter publisher’s industry is: “Content is King”
Content, however, doesn’t begin and end with just articles and commentary. Content is also the graphics, layout, and interactive elements of your newsletter. Even if your newsletter is in plain text, it’s got interactive elements.
Those elements which get your subscriber to do something more than...
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