Starting a newsletter is one thing, but getting new subscribers is a whole different ballgame.  Anyone can write a basic newsletter.  A few can write really good ones.  Most, however, are not able to grow a subscriber base beyond their immediate friends and family. The bread-and-butter of a newsletter is its readers.  The absolute must-have for...

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If you’re producing a great newsletter with a lot of good information and have been building a large reader base, but not getting activity out of your readers, it can be extremely frustrating.  One of the most disheartening things for a publisher to go through is a lack of reader response or activity. It doesn’t take...

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Image via CrunchBase There are more tools on Google than you could possibly ever need for getting ideas, getting information, and producing your newsletter.  In fact, those first two items (ideas and information) are what Google does best and Google has several tools you can use to make it easy and quick. Anyone who writes a newsletter,...

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The maxim of the newsletter publisher’s industry is: “Content is King” Content, however, doesn’t begin and end with just articles and commentary.  Content is also the graphics, layout, and interactive elements of your newsletter.  Even if your newsletter is in plain text, it’s got interactive elements. Those elements which get your subscriber to do something more than...

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There are two types of added value for a newsletter: value that adds to your subscribers’ engagement and interest and value that adds to your bottom line. Both of these are important additions to any publication and should be part of your newsletter’s focus from the get-go.  Adding value to your readers’ experience boosts their confidence...

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