A newsletter is just a newsletter without subscribers to read it.  Building subscribers is, often, the only goal most publishers have for their newsletter.  While this is fine in the beginning, it’s definitely not the ultimate goal for your publication. The ultimate goal of your publication should be to keep your current subscribers interested and active. ...

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In part one of this two-part miniseries, we looked at newsletter marketing and how segmenting your contacts list for your newsletter can boost that marketing.  We also considered how the lists could be split to further narrow your marketing focus. Now let’s look at how you can target those individual lists effectively.  There are two major...

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There are three things that separate a professional newsletter that does well from a hobby newsletter that’s mediocre: consistency, professionalism, and marketing. Consistency is just what is says: being consistent with your publication, how it looks, and the quality of its information.  If you publish weekly on Wednesdays, then make sure you always...

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How can color help you effectively market your product or service? The psychology of color is not a new concept, take a look in your refrigerator and you will see products by companies that have spent millions of dollars and man hours trying to establish the right color combination to get you to buy. So...

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